Online reputation management is one of the most important aspects of your company’s marketing. It’s more than just keeping negative reviews out of site. It’s about building trust with your consumer.
- 89% of consumers trust what they read on online review sites
- 80% of consumers have changed their mind about purchasing based on negative information that they found online
- 87% claim that positive reviews enforce their purchasing decisions
- 85% of consumers research products and services online before they decide to make a purchase
- 85% of consumers claim that they were more likely to purchase products or services when they can find online recommendations
You could be #1 on Google for multiple search phrases, have hundreds of “likes” on Facebook and thousands of followers on Twitter, but if people are leaving bad reviews or saying bad things about your business, nothing else matters. Those are going to drive new customers away faster than a swarm of killer bees.
In today’s society, we value what our friends and peers have to say. Image yourself looking for a new chinese food restaurant to have dinner at. If they have many bad reviews saying the food was terrible, the service was slow and the waitresses were rude, you probably wouldn’t go would you? Of course not!
It is the same for your business! You need to make sure that people are saying great things about you!
You probably give great service all the time, and the majority of your customers are more than satisfied with the way your business is run. The problem is, those happy and satisfied customers typically don’t go out of their way to leave glowing reviews. It’s those one in a thousand customers that feel like they got bad service…those are the ones who make the most noise online.
If you don’t have systems in place to control what people are saying about you, you could be in big trouble.
It could be a disgruntled employee who buys a .net version of your domain with the message “We don’t value our customers!”. Things like this happen all the time. Just watch the video called “Manage your online reputation” on this page to see how this happened to another local business owner.
Don’t let your good reputation that you’ve spent years to build get ruined by one bad employee or a few ignorant customers. Fight back and let us rebuild your reputation with our online reputation management services.
Call our online reputation management company now and protect your company’s good name from being destroyed on the internet.