Company Branding

Company Branding is so important. Unless you are the only business doing what you do in your area, (which is very unlikely these days), you need to separate yourself and stand out from your competition. Let’s say you are a real estate agent or mortgage broker in Vancouver.There are literally HUNDREDS if not THOUSANDS of people who do EXACTLY what you do in your area! What sets you apart from everyone else? Why would someone benefit from working with you?

Some questions to ask yourself.

Who are you and what do you do that’s better then your competition?

Who is it that you help?

Why does it matter?

Does your current online presence position you as an expert? If not, you need to contact us.

Is what you are posting about on your blog or Facebook status talking about you and your expertise or are you busy playing Farmville and gossiping with friends?

One strategy to stand out is using video. Post videos online on various video sites as well as your website. Create videos that answer questions that people frequently ask you. Better yet, answer questions that people SHOULD be asking but may not have thought of to ask themselves. By giving free information that has a high perceived value, you will be seen as the expert or authority in your industry.

*Tip-If you are not comfortable getting in front of a camera, you can always create a Powerpoint presentation and use screen capture software like Camtasia or Jing for PC or Screenflow for Mac.

Creating videos is not your thing? Start writing articles or blog posts and give away your best information.The better the info is that you give away, the more you will be viewed as someone who they would like to do business with.

Creating a report or eBook that is jam packed with good information is another way to share your expertise.You can also use it to grow your email list by giving it away for free in exchange for the reader’s email address. Once you have the email address, you can continue to send them new blog posts and videos that further cement the idea that you re the one that they need to have working for them. Once people see how much knowledge you possess about your profession and get to know you through your content, they will more likely contact you to buy from.

Continuity in your images, logos,background colors,etc is also very important. You wouldn’t want to have clean and simple designs for your website and then have a loud, obnoxious flyer sent out. Use the same layout and color scheme throughout each of your marketing tools and images.

If you would like assistance with giving your business a facelift and branding yourself as the expert or authority in your industry, contact Revolution Marketing Strategies now at (604)-240-8445 and get us working for you!

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