We've put together some questions that you should ask yourself.
Do you have a website?
If so,is it making you many sales?
Is it getting any visitors?
If I were to search in Google for key phrases that your customers would be using to look for you, will I find you somewhere on the first page?
For those of you that have a website, I commend you, but I want you to take a good look at it. Is it actually bringing you sales. if not, it isn't doing it's job and with a few tweaks, we can have it pumping cash flow back into your business. Now wouldn't that be nice?
Here' a few more to think about.
Are you collecting the email addresses of your customers?
Do you use your website to follow up with your customers?
Did you know you can send special offers by email to bring in more business?
If the answer to any of these was “no”, you are missing out. Every business should be collecting contact information from their potential clients so they can continue to market to them for a special event, a huge sale or even to get people in the door on a slow and rainy afternoon. There are a few really cool ways to do this.Either online with lead capture forms or offline with Mobile marketing.This is easily the next big thing….
Where do the majority of your sales come from now?
What's the key reason people choose to buy from you? What makes your
That last one is very important. More than likely, you have other business around you that do what you do. If you are a Realtor or mortgage broker, for example, what is it that separates you from everyone else? Why would someone buy from you instead of one of your competitors?
Being the authority or expert in your industry and branding yourself or your business as such is very important.
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