May 31

Google Places is DEAD!

By natgreen | Google + Local

Long live Google + Local.

It seems lately like it's every other day that the Big G is releasing some major update.

In an attempt to socialize search even further, they have over night converted

While it doesn't appear to be fully functional yet in Canada, it is indeed coming. Presumably within the next few days.

Aside from it's appearance, one of the biggest changes is the absence of star reviews. Google has now added 30 point Zagat reviews (they acquired the Zagat review platform last year).  While Zagat has primarily been for restaurants in the past, it's review system is now being used for everything from painters and plumbers to spas and shoe stores. Reviews are now more detailed than ever and combine factors to make your rating instead of one overall rating. One more way for the Google gods to quench their thirst on more minute bites of data.

Recommendations from Google will depend on business you have liked in the past, places that your friends have liked and of course ones that are popular with general public like. Reviews are now more important than ever before and having a positive review strategy in place is probably a good idea. If you don't yet have one, we can help.

One of the things I find extremely interesting is that they are starting to show Places listings less on desktop search results in favour of selling more ad space (which is where they make the lion's share of their revenue) VS. showing them more often on mobile as so many mobile searches are looking for local businesses while out and about.

Local.Mobile.Social

Google's latest mantra. My advice is, it should also be your business'.

Have you created a Google + business page yet? If not, go to https://plus.google.com/ .

Google+

May 25

What are YOU Doing?

By natgreen | Internet TIps

You know that you need to touch your prospects an average on seven times before they buy from you. The key is to stay in touch with your prospects and your customers.

Which of the following have you implemented?:

  • Newsletter
  • Email messages
  • Text messaging

Does the form on your website just go to your email to follow up or are you building a “list”?

With an Autoresponder system, you can design a follow up campaign.

Send your customers a series of messages filled with tips that you will “drip” over time to your prospects

You may also have a mixed customer base and want to send a different message to each set.

 

Offering an incentive is a great way to build a list.

Use a free report, consultation, or a coupon if possible.

Remember that givers get, so give something that's appropriate to your audience.

 

Include a call to action which tells them to take a specific action in order to what you have to offer.

What you say is very important.

  • Don’t be too pitchy.
  • Make sure to provide value.
  • Stay relevant.
  • Personalize your messages whenever possible.

Consider answering your most frequently asked questions or include information that your readers should be thinking about but don’t know to ask.

Ask if there is something specific you can assist them with.

As you get feedback, check to see if you have incorporated any of the pain points in your messages.

Monitor your open rate and your unsubscribe rate to give you an idea of what may need to be changed.

Measure your conversion rate. If you have low conversions from your opt-ins, look to see where things are getting bottlenecked.

Which of these are you doing to grow YOUR business?

Feb 06

Your business NEEDS this one important thing

By natgreen | Uncategorized

What is it that every single successful business does and yet so may small businesses still fail to do?

Providing quality products and services?

Paying their taxes on time?

Hiring great staff?

There are all sorts of things that you should be doing in your business but for now, we're talking about building a profitable database of prospects and customers.

Whether it is mailing addresses, email addresses or phone numbers, without compiling a list that you can send out future offers, promotions or event notifications to, you're leaving a lot of money on the table…and none of us want that now do we?

So of the 3 different types of databases I mentioned above, which ones should you use?

How about all 3?

The more information you can get the better. Using a variety of channels to touch base and gently remind your customers that you exist will help maximize the effectiveness of your marketing message.

Some people will respond better to a piece of direct mail vs an email or vice versa. In my opinion, an automated text message will trump them all.

Whichever way you decide to build your database with, here are a few key things to keep in mind when following up with your list.

-Keep your marketing message consistent

-Don't send out messages every two weeks for a period of 3 months and then cut back to once every other month. You want to train your list so they expect to hear from you on a certain frequency

-Tell them when they sign up exactly what they are going to get for being on your list

-Never, ever, ever spam people. Use permission based marketing only

If you aren't currently building a list for your business, contact the team at Revolution Marketing Strategies and start today. It's never too late.

 

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